EMDAP Case Studies
The Program
EMDAP supports the USAID strategy of human resource capacity building
as an essential element in broad-based, sustainable economic growth.
The program also promotes the long-term goal of expanding the
pool of U.S. business executives who have an understanding of
business issues in emerging markets.
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The Casebook
The case study textbooks are meant to assist educational institutions
in internationalizing their curricula by highlighting the challenges
and opportunities faced by entrepreneurs in emerging markets.
These textbooks are written by EMDAP Advisers based on their
experience, working for ten months in one of USAID’s target
countries worldwide.
For over a decade EMDAP has built a rich collection of unique
case studies available to institutions worldwide. For the U.S.
participants, IIE has worked to create an approach through which
advisers could validate their experience, appreciate the potential
for increased commerce in the developing world and appreciate
the challenges of operating in an emerging market country. Additionally
USAID and IIE looked to the Advisers and their faculty mentors
and home institutions to work together to develop curricula and
awareness in U.S. graduate/business schools about working in emerging
markets. The case study and teaching materials are meant to assist
this effort.
View the latest EMDAP interactive case study database, compiling volumes I, II, III and IV.
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How to obtain a casebook
If you are a USAID Officer, an implementing partner or an EMDAP
Alumnus please contact EMDAP at emdap@iie.org
to request a casebook.
If you are teaching at a university, please contact emdap@iie.org
to request a casebook and casebook teaching notes. Please provide
relevant contact information, and your university affiliation.
We will contact your institution to confirm your position before
sending you materials. Thank you.
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Spotlight
Adviser Robert Haynie, who worked with the Business Development Center in Amman, Jordan in 2005 and 2006, has managed to parlay negative events in Jordan into an innovative, groundbreaking new case study.
Entitled “Tourism in a Terrorist World: Jordan’s 9-11 and the Amman Marriott Hotel,” Robert’s case examines a dilemma currently facing hotels in Jordan: how to increase customers in the midst of the post-bombing decline. Robert developed it in cooperation with the General Manager of the Marriott Amman Hotel and senior officials based in the Marriott Corporation’s Bethesda, Maryland headquarters.
The case highlights the company’s worldwide approach to security management. Events on the ground in Amman actually hastened the local implementation of worldwide security standards. Marriott immediately recognized the practical value of the case and incorporated it into its worldwide general manager training in San Francisco in February 2007.
Robert reflects: “Having the chance to live in Jordan during such a critical time and being able to document the changes due to terrorism in my case study was a phenomenal opportunity, and I hope many other companies leverage these best practices when facing the threat of terrorism.”
Under the guidance of case study mentor Professor Richard Linowes of the Kogod School of Business at American University, Robert’s case study is in the final stages of publication and will soon be available on the website. Click here to view other Adviser case studies in the meantime. |
